Ui-Jeen Yu joined the faculty of Family and Consumer Sciences in 2009. Dr. Yu is an associate professor for the Fashion Design and Merchandising program. She completed her B.H.E. degree in Fashion Design from Sungkyunkwan University in Seoul, South Korea and worked as a merchandiser for 11 years at SK Chemicals, Huvis, and Li & Fung in Seoul, South Korea. She achieved both her M.S. and Ph.D. degrees in Textiles and Clothing with a minor degree in Statistics at Iowa State University. She has taught courses in fashion trend and industry analysis, advanced merchandising, basic and advanced levels of textiles science, social and psychological aspects of clothing and behavior, modern fashion history, and cultural diversity in dress. She is a member of International Textiles and Apparel Association (ITAA), American Association of Family and Consumer Sciences (AAFCS), Academy of Marketing Science (AMS), and International Federation of Home Economics (IFHE).
Fashion merchandising, retail management, consumer experience management, body image, fashion advertising, and wearable technology.