Biography
Christina Soyoung Song, Ph.D., is an assistant professor of Fashion Design and Merchandising in the Department of Family and Consumer Sciences at Illinois State University. She received a doctoral degree from University of Tennessee, Knoxville and has published in the Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Business Ethics, Personality and Individual Differences, Clothing and Textiles Research Journal, Sustainability, and Journal of Global Fashion Marketing. Her research interests lie in the areas of Retail Service Robots (RSRs), Artificial Intelligence (AI), Human-Robot Interaction (HRI), wearable technology, 3D/4D printing, psychometrics (psychological scale measurement development) and data analytics, machine learning, and sustainability. ORCID: http://orcid.org/0000-0003-2031-5694
Throughout her teaching career, Dr. Song has taught merchandising courses in Textiles, Fashion Merchandising, Fashion Retailing, Apparel Product Analysis, Cultural Diversity in Dress, Fashion Promotion, Merchandise Buying, Merchandising Systems & Applications, 3D Visual Merchandising, Product Development, Merchandising Perspectives, Technical Skills for Merchandising, Computer Applications for Visual Merchandising & Exhibition Design, Housing and Related Arts, and Furnishing Problems and Presentations.
Current Courses
329.001Apparel Product Analysis
429.001Apparel Product Analysis
367.001Fashion Merchandising
467.001Fashion Merchandising
499.019Independent Research For The Master's Thesis
225.001Textiles
225.002Textiles
225.003Textiles
379.001Fashion Retailing
479.001Fashion Retailing
499.019Independent Research For The Master's Thesis
200.002Problem Solving and Research Methods in Family & Consumer Sciences
398.019Professional Practice: Fashion Design and Merchandising
225.001Textiles
225.002Textiles
291.016Undergraduate Teaching Experiences In Family And Consumer Sciences
Teaching Interests & Areas
Retail Technology ° Fashion Retailing ° Entrepreneurship ° Sustainability ° Human Well-being and Fashion ° Data Analytics ° Research Methods
Research Interests & Areas
High-Technologies:
Human-Robot Interaction (HRI) ° Service Robot ° Artificial Intelligence (AI) ° Wearable Technologies
Psychometrics and Data Analytics:
Psychological Scale Measurement Development ° Alternative Analytics and Machine Learning Methods Development ° Mixed-Method and Statistical Validation
Sustainable Consumption and Green Marketing:
Ethics ° Green Apparel Marketing and Advertising Strategies ° Corporate Social Responsibility
Conference Proceeding
Song, C.S., Kim, Y-K, and Jo, B.W., (November 2023) Measuring Trust in Robots in Fashion Stores: Scale Development Using Item Response Theory (IRT), International Textile and Apparel Association Conference, Proceedings, Baltimore, MD
Song, C.S., Lee, J., and Jo, B.W. (Aug 2023), Scale Development of Anxiety Toward Robots in Consumer Robotics: An Approach Using Item Response Theory, Proceedings, 2023 32nd IEEE International Conference on Robotics and Automation Society (RO-MAN), Busan, Republic of Korea
Song, C.S., Lee, J.Y., and Choi D. (November 2023) The Role of Shopping Orientations and Intrinsic Experiential Value in Consumers’ Willingness to Follow Embodied-AI’s Advice in Fashion Shoe Stores. International Textile and Apparel Association Conference, Proceedings, Baltimore, MD.
Song, C.S. and Kim, S. (November 2023). Unveiling Influence of Irritation and Privacy Lies on Customer Choice Between Service Robots and Human Staff in Fashion Stores, International Textile and Apparel Association ITAA-KSCT Joint Symposium, Proceedings, Baltimore, MD.
Song, C.S., Jo, B., and Kim, Y-K. (November 2021). “Trust in Humanoid Robots in Footwear Stores: A Crisp-Set QCA Model,” International Textile and Apparel Association 2021 Annual Conference (Virtual). Merchandising/Retailing I. Management (MGT) track [2021 ITAA Paper of Distinction Award].
Journal Article
C. S. Song, J. Y. Lee, R. Mutha, and M. Kim (2023) Frugal or Sustainable? The Interplay of Consumers’ Personality Traits and Self-Regulated Minds in Recycling Behavior, Sustainability, 15 (24), 16821. [SSCI Impact factor 3.900]
Song, C.S., Kim, Y-K., Jo, B.W., and Park, S-h., (2022). Trust in humanoid robots in footwear stores: A large-N crisp-set qualitative comparative analysis (csQCA) model.
Journal of Business Research, 152, 251-264. [2021 ITAA Paper of Distinction Award], [Q1 Top-Tier
SSCI Impact factor 11.300], DOI:
https://doi.org/10.1016/j.jbusres.2022.07.012
Song, C.S. and Kim, Y-K., (2022). The Role of Human-Robot Interaction in Consumers’ Acceptance of Humanoid Retail Service Robots,
Journal of Business Research,
146, 489-503. [Q1 Top-Tier
SSCI Impact factor 11.300] DOI:
https://doi.org/10.1016/j.jbusres.2022.03.087
Jin, S.W. and Song, C.S., (2022, Co-First/Equal contribution). Predicting Adoption of Colorectal Cancer Screening among Korean Americans Using a Decision Tree Model. Ethnicity & Health, 1-15 [Q2 ESCI Impact Factor 3.510].
Song, C. S., & Kim, Y.-K. (2021). Predictors of consumers’ willingness to share personal information with fashion sales robots.
Journal of Retailing and Consumer Services, 63, 102727. [Q1 Top-Tier
SSCI Impact factor 10.972] DOI:
https://doi.org/10.1016/j.jretconser.2021.102727
Manuscript
Song, C.S., Lee, J., and Jo, B.W. (2023, IEEE Xplore Conference Full Paper Publication), Scale Development of Anxiety Toward Robots in Consumer Robotics: An Approach Using Item Response Theory,
IEEE Xplore,
32nd IEEE International Conference on Robot and Human Interactive Communication (RO-MAN), [JCR Impact factor 5.200] DOI:
https://ieeexplore.ieee.org/document/10309588
Written Case with Instructional Material
Song, C.S. (2021). Learning Through Career-Focused Experiential Education in Fashion Promotion and Visual Merchandising Classroom. International Textile and Apparel Association Teaching Collection (Peer-reviewed). Available at www.itaaonline.org
Song, S.Y. and Childs, M.L. (2016). Social Media in International Retailing: Developing an Effective Fashion Marketing Campaign for Global Expansion. International Textile and Apparel Association Teaching Collection (Peer-reviewed). Available at www.itaaonline.org [2016 ITAA Rutherford Teaching Challenge - 1st place]
Presentations
Song, C.S., Kim, Y-K, and Jo, B.W., (November 2023) Measuring Trust in Robots in Fashion Stores: Scale Development Using Item Response Theory (IRT), International Textile and Apparel Association Conference, Proceedings, Baltimore, MD.
Song, C.S., Lee, J., and Jo, B.W. (August 2023), Scale Development of Anxiety Toward Robots in Consumer Robotics: An Approach Using Item Response Theory, Proceedings, 2023 32nd IEEE International Conference on Robotics and Automation Society (RO-MAN), Busan, Republic of Korea.
Song, C.S., Lee, J.Y., and Choi D. (November 2023) The Role of Shopping Orientations and Intrinsic Experiential Value in Consumers’ Willingness to Follow Embodied-AI’s Advice in Fashion Shoe Stores. International Textile and Apparel Association Conference, Proceedings, Baltimore, MD
Song, C.S., Lee, J.Y., and Choi D. (November 2023) The Role of Shopping Orientations and Intrinsic Experiential Value in Consumers’ Willingness to Follow Embodied-AI’s Advice in Fashion Shoe Stores. International Textile and Apparel Association Conference, Proceedings, Baltimore, MD
Song, C.S., Bae, K., Kim, Y-K., and Jo, B.W. (November 2021). “Value Co-Creation and Co-Destruction Potentials in Adopting Humanoid Service Robots in Apparel Stores,” International Textile and Apparel Association 2021 Annual Conference (Virtual). Consumer Behavior (CB) track.
Song, C.S., Jo, B.W., and Kim, Y-K. (November 2021). “Trust in Humanoid Robots in Footwear Stores: A Crisp-Set QCA Model,” International Textile and Apparel Association 2021 Annual Conference (Virtual). Merchandising/Retailing I. Management (MGT) track [2021 ITAA Paper of Distinction Award].
Song, S.Y. and Kim, Y-K. (November 2020). Should We Be Afraid of Artificial Intelligence? Consumer Willingness to Share Personal Information with Fashion Sales Robots, International Textile and Apparel Association 2020 Annual Conference, Denver, CO, Merchandising/Retailing I. Management (MGT) track [2020 ITAA Paper of Distinction Award].
Song, S.Y. and Kim, Y-K. (July 2019). The Moderating Role of Self-Efficacy on the Relationship between Warmth Arousal and Effectiveness of Green Apparel Advertising. Regent's University London and ITAA Joint Conference: Sustainability in Fashion, London, UK
Song, S.Y. and Kim, Y-K. (October 2019). Consumers’ Adoption of Fashion Robot Advisors: A Joint-Network Analysis, International Textile and Apparel Association 2019 Annual Conference, Las Vegas, NV [2019 ITAA Paper of Distinction Award].
Jin, S.W. and Song, S. Y. (November 2019). Factors Predicting Colorectal Cancer Screening Adoption among Older Asian Americans: Decision Tree Predictive Modeling. American Public Health Association (APHA), Aging & Public Health, 2019 Annual Meeting and Expo, Philadelphia, PA [Betty J. Cleckley Minority Issues Research Award]
Grants & Contracts
CAST Professional Development Fund (2024 ACM/IEEE Presentation and Workshop Training). College of Applied Science and Technology, Illinois State University. Illinois State University. (2024)
Song, C.S. [PI] (2023 Awarded*). Creation of a Mediator Robot System to Simulate Collaborative HRI between Human Supervisors and Remote Teams of Customer Service Robots (May 29, 2023 ~ August 04, 2023 SFRP Fellowship Grant Award Funded*). U.S. Naval Research Laboratory (NRL), Washington DC. Federal. (2023)
CAST Professional Development Fund (2021, Data Analysis and 3D Software Training). College of Applied Science and Technology, Illinois State University. Illinois State University. (2021)
University Research Grant (URG). Illinois State University. Illinois State University. (2020)
Ida A. Anders Scholarship/RHTM Award for Dissertation Data Collection Funding.. Department of Retail, Hospitality and Tourism Management, University of Tennessee, Knoxville. Other. (2017)
