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Dr. Christina Soyoung Song

Assistant Professor of Fashion Merchandising I Fashion Design and Merchandising (FDM)
Family and Consumer Sciences
Office
Turner Hall - TUR 126A
  • About
  • Education
  • Awards & Honors
  • Research

Biography

Christina Soyoung Song, Ph.D., is an assistant professor of Fashion Merchandising in the Department of Family and Consumer Sciences at Illinois State University. She received a doctoral degree from University of Tennessee, Knoxville and has published in the Journal of Business Research, Journal of Retailing and Consumer Services, Journal of Business Ethics, Personality and Individual Differences, Clothing and Textiles Research Journal, Sustainability, and Journal of Global Fashion Marketing. Her research interests lie in the areas of Retail Service Robots (RSRs), Artificial Intelligence (AI), Human-Robot Interaction (HRI), wearable technology, 3D/4D printing, retail/digital data analytics, machine learning, and sustainability. ORCID http://orcid.org/0000-0003-2031-5694

Throughout her teaching career, Dr. Song has taught merchandising courses in Textiles, Fashion Merchandising, Fashion Retailing, Apparel Product Analysis, Cultural Diversity in Dress, Fashion Promotion, Merchandise Buying, Merchandising Systems & Applications, 3D Visual Merchandising, Product Development, Merchandising Perspectives, Technical Skills for Merchandising, Computer Applications for Visual Merchandising & Exhibition Design, Housing and Related Arts, and Furnishing Problems and Presentations.

Current Courses

379.001Fashion Retailing

479.001Fashion Retailing

499.019Independent Research For The Master's Thesis

200.002Problem Solving and Research Methods in Family & Consumer Sciences

398.019Professional Practice: Fashion Design and Merchandising

225.001Textiles

225.002Textiles

291.016Undergraduate Teaching Experiences In Family And Consumer Sciences

329.001Apparel Product Analysis

429.001Apparel Product Analysis

367.001Fashion Merchandising

467.001Fashion Merchandising

499.019Independent Research For The Master's Thesis

398.019Professional Practice: Fashion Design and Merchandising

225.001Textiles

225.002Textiles

225.003Textiles

Teaching Interests & Areas


Digital Marketing Analytics
Retail Technology
Sustainability in the Fashion Industry
Fashion Retail Buying
Data analytics
Machine Learning

Research Interests & Areas

High-Technologies:
Service Robot and Human-Robot Interaction (HRI)
Artificial Intelligence (AI)
Wearable Technologies
3D/4D Printing in Fashion

Digital Marketing Analytics, Retail Data Analytics, and Machine Learning:
New Alternative Analytics and Machine Learning Methods Development
Mixed-Method Development (Quantitative + Qualitative) and Statistical Validation
Digital Marketing Analytics

Sustainable Consumption and Green Marketing:
Green Apparel Marketing and Advertising Strategies
Corporate Social Responsibility

PhD Retail, Hospitality and Tourism Management: Concentration - Retail and Consumer Sciences

University of Tennessee, Knoxville
Tennessee

MS Safety Science

Embry-Riddle Aeronautical University
Prescott, Arizona

BA Production Management: Fashion Related Industries

Fashion Institute of Technology
State University of New York, New York

MBA Trade and International Business

Sungkyunkwan University
Korea

BFA Photography

Sangmyung University
Korea

Paper of Distinction Award (Merchandising/Retailing I. Management)

International Textile and Apparel Association (ITAA)
2021

Paper of Distinction Award (Merchandising/Retailing I. Management)

International Textile and Apparel Association (ITAA)
2020

Paper of Distinction Award (Merchandising/Retailing I. Management)

International Textiles and Apparel Association (ITAA)
2019

University of Fashion/Laurence King Publishing Faculty Award

International Textiles and Apparel Association (ITAA)
2019

Betty J. Cleckley Minority Issues Research Award

American Public Health Association, Aging & Public Health Section, 2019 Annual Meeting and Expo
2019

Ida A. Anders Scholarship/RHTM Award for Dissertation Data Collection Funding

Department of Retail, Hospitality and Tourism Management, University Tennessee, Knoxville
2017

Rutherford Teaching Challenge, 1st place

International Textiles and Apparel Association (ITAA)
2016

Best Paper Award, Master 1st place

International Textiles and Apparel Association (ITAA)
2014

Sara Douglas Fellowship for Professional Promise for Doctoral Students

International Textiles and Apparel Association (ITAA)
2014

ACRA Best Paper Nomination as a Candidate for Best Paper Award

American Collegiate Retailing Association (ACRA)
2014

Conference Proceeding

Song, C.S., Bae, K., Kim, Y-K., and Jo, B. (November 2021). “Value Co-Creation and Co-Destruction Potentials in Adopting Humanoid Service Robots in Apparel Stores,” International Textile and Apparel Association 2021 Annual Conference (Virtual). Consumer Behavior (CB) track
Song, C.S., Jo, B., and Kim, Y-K. (November 2021). “Trust in Humanoid Robots in Footwear Stores: A Crisp-Set QCA Model,” International Textile and Apparel Association 2021 Annual Conference (Virtual). Merchandising/Retailing I. Management (MGT) track [2021 ITAA Paper of Distinction Award].
Song, S.Y. and Kim, Y-K. (November 2020). “Should We Be Afraid of Artificial Intelligence? Consumer Willingness to Share Personal Information with Fashion Sales Robots,” International Textile and Apparel Association 2020 Annual Conference (Virtual). Merchandising/Retailing I. Management (MGT) track. [2020 ITAA “The Paper of Distinction Award”]
Song, S.Y. and Kim, Y-K., (June 2020) “The Moderating Role of Self-Efficacy on the Relationship between Warmth Arousal and Effectiveness of Green Apparel Advertising,” Sustainability in Fashion 1(1), London, United Kingdom
Kwon, T.H., Zaman, M.M., Song, S.Y., and Kim, Y-K. (June 2020). “Profiling Thrift Store Shoppers with a Decision Tree Predictive Model”, Sustainability in Fashion 1(1). London, United Kingdom.

Journal Article

Song, C.S., Kim, Y-K., Jo, B.W., and Park, S-h., (2022). Trust in humanoid robots in footwear stores: A large-N crisp-set qualitative comparative analysis (csQCA) model. Journal of Business Research, 152, 251-264. [2021 ITAA Paper of Distinction Award], [Q1 Top-Tier SSCI Impact factor 10.969; CiteScore 11.2], DOI: https://doi.org/10.1016/j.jbusres.2022.07.012
Song, C.S. and Kim, Y-K., (2022). The Role of Human-Robot Interaction in Consumers’ Acceptance of Humanoid Retail Service Robots, Journal of Business Research, 146, 489-503. [Q1 Top-Tier SSCI Impact factor 10.969; CiteScore 11.2] DOI: https://doi.org/10.1016/j.jbusres.2022.03.087
Jin, S.W. and Song, C.S., (2022, Co-First/Equal contribution). Predicting Adoption of Colorectal Cancer Screening among Korean Americans Using a Decision Tree Model. Ethnicity & Health, 1-15 [Q2 Impact Factor 2.772].
Song, C. S., & Kim, Y.-K. (2021). Predictors of consumers’ willingness to share personal information with fashion sales robots. Journal of Retailing and Consumer Services, 63, 102727. [Q1 Top-Tier SSCI Impact factor 10.972, CiteScore 11.2] DOI: https://doi.org/10.1016/j.jretconser.2021.102727
Jo, B. W., & Song, C. S. (2021). Thermoplastics and photopolymer desktop 3D printing system selection criteria based on technical specifications and performances for instructional applications. Technologies, 9(4), 91. [ESCI Indexed]

Written Case with Instructional Material

Song, C.S. (2021). Learning Through Career-Focused Experiential Education in Fashion Promotion and Visual Merchandising Classroom. International Textile and Apparel Association Teaching Collection (Peer-reviewed). Available at www.itaaonline.org
Song, S.Y. and Childs, M.L. (2016). Social Media in International Retailing: Developing an Effective Fashion Marketing Campaign for Global Expansion. International Textile and Apparel Association Teaching Collection (Peer-reviewed). Available at www.itaaonline.org [2016 ITAA Rutherford Teaching Challenge - 1st place]

Presentations

Song, C.S., Bae, K., Kim, Y-K., and Jo, B.W. (November 2021). “Value Co-Creation and Co-Destruction Potentials in Adopting Humanoid Service Robots in Apparel Stores,” International Textile and Apparel Association 2021 Annual Conference (Virtual). Consumer Behavior (CB) track.
Song, C.S., Jo, B.W., and Kim, Y-K. (November 2021). “Trust in Humanoid Robots in Footwear Stores: A Crisp-Set QCA Model,” International Textile and Apparel Association 2021 Annual Conference (Virtual). Merchandising/Retailing I. Management (MGT) track [2021 ITAA Paper of Distinction Award].
Song, S.Y. and Kim, Y-K. (November 2020). Should We Be Afraid of Artificial Intelligence? Consumer Willingness to Share Personal Information with Fashion Sales Robots, International Textile and Apparel Association 2020 Annual Conference, Denver, CO, Merchandising/Retailing I. Management (MGT) track [2020 ITAA Paper of Distinction Award].
Jin, S.W. and Song, S. Y. (November 2019). Factors Predicting Colorectal Cancer Screening Adoption among Older Asian Americans: Decision Tree Predictive Modeling. American Public Health Association (APHA), Aging & Public Health, 2019 Annual Meeting and Expo, Philadelphia, PA [Betty J. Cleckley Minority Issues Research Award]
Kwon, T.H., Zaman, M.M., Song, S.Y., and Kim, Y-K. (July 2019). Profiling Thrift Store Shoppers with a Decision Tree Predictive Model. Regent's University London and ITAA Joint Conference: Sustainability in Fashion, London, UK
Song, S.Y. and Kim, Y-K. (July 2019). The Moderating Role of Self-Efficacy on the Relationship between Warmth Arousal and Effectiveness of Green Apparel Advertising. Regent's University London and ITAA Joint Conference: Sustainability in Fashion, London, UK
Song, S.Y. and Kim, Y-K. (October 2019). Consumers’ Adoption of Fashion Robot Advisors: A Joint-Network Analysis, International Textile and Apparel Association 2019 Annual Conference, Las Vegas, NV [2019 ITAA Paper of Distinction Award].
Song, S.Y. and Childs, M.L. (November 2016). Social Media in International Retailing: Developing an Effective Fashion Marketing Campaign for Global Expansion. The International Textile and Apparel Association Annual Conference, Vancouver, CA. [2016 ITAA Rutherford Teaching Challenge, 1st place]
Song, S.Y. and Kim, Y-K. (April 2016). Qualitative Comparative Analysis (QCA) of Ecological Consumers: Multiple Green Intelligences. American Collegiate Retailing Association (ACRA) Retailing Conference, New York, NY.
Song, S.Y. and Kim, Y-K. (November 2016). Green Apparel Advertising: Does It Need to Move toward a Product-led Approach? International Textile and Apparel Association Annual Conference, Vancouver, CA.

Grants & Contracts

University Research Grant (URG). Illinois State University. Illinois State University. (2020)
FY 2020 CAST Presentation Travel Grant. College of Applied Science and Technology. Illinois State University. (2019)
Publication/Exhibition/Open Access Grant. Research and Sponsored Programs (RSP) Internal Grant. Illinois State University. (2019)
Ida A. Anders Scholarship/RHTM Award for Dissertation Data Collection Funding.. Department of Retail, Hospitality and Tourism Management, University of Tennessee, Knoxville. Other. (2017)