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Dr. Ui-Jeen Yu

Professor of Fashion Design and Merchandising
Family and Consumer Sciences
Office
Turner Hall - TUR 203G
  • About
  • Education
  • Awards & Honors
  • Research

Biography

Ui-Jeen Yu joined the faculty of Family and Consumer Sciences in 2009. Dr. Yu is a professor for the Fashion Design and Merchandising program. She completed her Bachelor degree in Fashion Design from Sungkyunkwan University in Seoul, South Korea and worked as a merchandiser for 11 years at SK Chemicals, Huvis, and Li & Fung in Seoul, South Korea. She achieved both her M.S. and Ph.D. degrees in Textiles and Clothing with a minor degree in Statistics at Iowa State University. She has taught courses in fashion trend and industry analysis, advanced merchandising, basic and advanced levels of textiles science, social and psychological aspects of clothing and behavior, modern fashion history, and cultural diversity in dress. She is a member of International Textile and Apparel Association (ITAA), American Association of Family and Consumer Sciences (AAFCS), and Academy of Marketing Science (AMS).

Current Courses

371.001Advanced Merchandising

471.001Advanced Merchandising

362.001Fashion History II

462.001Fashion History II

226.001Fashion Trend & Industry Analysis

499.017Independent Research For The Master's Thesis

287.017Independent Study

400.017Independent Study

398.017Professional Practice: Fashion Design and Merchandising

291.017Undergraduate Teaching Experiences In Family And Consumer Sciences

323.001Advanced Textiles

323.002Advanced Textiles

423.001Advanced Textiles

423.002Advanced Textiles

327.001Clothing And Behavior

427.001Clothing and Behavior

226.001Fashion Trend & Industry Analysis

499.017Independent Research For The Master's Thesis

400.017Independent Study

398.017Professional Practice: Fashion Design and Merchandising

291.017Undergraduate Teaching Experiences In Family And Consumer Sciences

Research Interests & Areas

Financial analysis of merchandising performance, fashion retailing technology, luxury brand marketing, wearable technology, sustainability, and social and psychological aspects of clothing and behavior

Ph D Textiles and Clothing, Statistics in Minor

Iowa State University
Ames, IA

MS Textiles and Clothing

Iowa State University
Ames, IA

BA Fashion Design

Sungkyunkwan University
Seoul, Korea

Outstanding Reviewer Award for Clothing and Textiles Research Journal in 2020-2021

International Textile and Apparel Association
2021

2020 FCSRJ Best Paper Award in Apparel, Textiles, and Merchandising

American Association of Family and Consumer Sciences
2021

Top 10 Most Downloaded FCSRJ Articles in 2018-2019

Family and Consumer Sciences Research Journal
2020

2018 FCSRJ Best Paper Award in Apparel, Textiles, and Merchandising

Amercian Association of Family and Consumer Sciences
2019

Top 10 Most Downloaded FCSRJ Articles in 2014-2015

Family and Consumer Sciences Research Journal
2016

Top 10 Most Downloaded FCSRJ Articles in 2012-2013

Family and Consumer Sciences Research Journal
2014

Department Outstanding Research Award

College of Applied Science and Technology, Illinois State University
2012

Lois Dickey Fellowship

International Textile and Apparel Association
2009

Helen G. Easter FCS Graduate Scholarship

College of Human Sciences, Iowa State University
2008

Conference Proceeding

Blasko, K., Pohlman, M., Ayedun, K., Spoerer, M., Strassheim, S., & Yu, U. Media portrayal of female characteristics within Disney movies influencing children's body image. International Textile and Apparel Association (2022)
Nguyen, K., Ma, Y., Yu, U., Spaulding, A., & Nguyen, T. Examining the Unified Theory of Acceptance and Use of Technology towards the Application of Collaborative Robots in Garment Factories in Vietnam. International Textile and Apparel Association (2022)
Yu, U., Cho, E., & Kim-Vick, J. Identifying effects of social media, bandwagon, and need for uniqueness on millennial and Gen Z consumers’ luxury brand shopping. International Textile and Apparel Association (2022)
Parks, H., Yu, U., & Walsh, M. Case study of durability, abrasion resistance, and color fastness pertaining to crocking and frosting on coated fabrics and faux leathers. International Textile and Apparel Association (2021)
Johnson, K., & Yu, U. A systematic review of research on self-sexualization. International Textile and Apparel Association (2020)

Journal Article

Cho, E., Kim-Vick, J., & Yu, U. Unveiling motivations for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect. International Journal of Fashion Design, Technology and Education (2022)
Kim-Vick, J., & Yu, U. Impact of digital resale platforms on brand new or second-hand luxury goods purchase intentions among U.S. Gen Z consumers. International Journal of Fashion Design, Technology, and Education (2022)
Yu, U. Exploring effects of self-evaluative and motivational schemas in appearance on advertising effectiveness in fashion ads. Clothing and Textiles Research Journal (2022): First published online on July 9, https://doi.org/10.1177/0887302X20937793.
Johnson, K., & Yu, U. A systematic review of research on self-sexualization. Clothing and Textiles Research Journal (2021)
Gam, H., Yu, U., & Yang, S. The effect of health consciousness on purchase intention of environmentally sustainable textile furnishing products. Family and Consumer Sciences Research Journal 49.1 (2020): 84-100.

Presentations

Examining the Unified Theory of Acceptance and Use of Technology towards the Application of Collaborative Robots in Garment Factories in Vietnam. International Textile and Apparel Association (ITAA) 77th Annual Conference. International Textiles and Apparel Association. (2022)
Identifying effects of social media, bandwagon, and need for uniqueness on millennial and Gen Z consumers’ luxury brand shopping. International Conference on Clothing and Textiles. International Conference on Clothing and Textiles. (2022)
Media portrayal of female characteristics within Disney movies influencing children's body image. International Textile and Apparel Association (ITAA) 77th Annual Conference. International Textiles and Apparel Association. (2022)
Case study of durability, abrasion resistance, and color fastness pertaining to crocking and frosting on coated fabrics and faux leathers. ITAA 76th Annual Conference. International Textiles and Apparel Association. (2021)
A case study of colorfastness of waterless dyed fabrics sustainable for the environment. ITAA 75th Annual Conference. International Textiles and Apparel Association. (2020)
A systematic review of research on self-sexualization. ITAA 75th Annual Conference. International Textiles and Apparel Association. (2020)
Identifying consumers’ shopping orientations of green textile furnishing products. ITAA 75th Annual Conference. International Textiles and Apparel Association. (2020)
A comprehensive case study of the wearability of fabric made from milk proteins. ITAA 74th Annual Conference. International Textiles and Apparel Association. (2019)
Discrepancies of multi-dimensional attitudes and need for uniqueness between purchasers and non-purchasers of luxury fashion goods: Findings from young adult consumers in the U.S.. The 6th International Conference on Advanced Management Science. (2019)
Either bandwagon effect or need for uniqueness? Motivational factors driving young adult consumers’ luxury brand purchases. The 2019 Academy of Marketing Science (AMS) Annual Conference. Academy of Marketing Science. (2019)

Grants & Contracts

Development of an advanced-level textile science curriculum. Cotton Incorporated. Other. (2022)
Investigation of factors influencing user adoption of wearable technology. College of Applied Science and Technology, Illinois State University. Illinois State University. (2022)
Development of an advanced-level textile science curriculum (Awarded, but funding was cancelled by PI because of PI's unavailability to perform the grant project due to a family emergency outside of the U.S.). Cotton Incorporated. Other. (2021)
Utilizing Sourcing Simulator Software to teach merchandiseplanning and analysis in an advanced merchandising course. College of Applied Science and Technology, Illinois State University. Illinois State University. (2014)
Investigating the effects of virtual product experience on product performance risk in online apparel shopping. College of Applied Science and Technology, Illinois State University. Illinois State University. (2012)