Conference Proceeding
Blasko, K., Pohlman, M., Ayedun, K., Spoerer, M., Strassheim, S., & Yu, U. Media portrayal of female characteristics within Disney movies influencing children's body image. International Textile and Apparel Association (2022)
Nguyen, K., Ma, Y., Yu, U., Spaulding, A., & Nguyen, T. Examining the Unified Theory of Acceptance and Use of Technology towards the Application of Collaborative Robots in Garment Factories in Vietnam. International Textile and Apparel Association (2022)
Yu, U., Cho, E., & Kim-Vick, J. Identifying effects of social media, bandwagon, and need for uniqueness on millennial and Gen Z consumers’ luxury brand shopping. International Textile and Apparel Association (2022)
Parks, H., Yu, U., & Walsh, M. Case study of durability, abrasion resistance, and color fastness pertaining to crocking and frosting on coated fabrics and faux leathers. International Textile and Apparel Association (2021)
Johnson, K., & Yu, U. A systematic review of research on self-sexualization. International Textile and Apparel Association (2020)
Journal Article
Cho, E., Kim-Vick, J., & Yu, U. Unveiling motivations for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect. International Journal of Fashion Design, Technology and Education (2022)
Kim-Vick, J., & Yu, U. Impact of digital resale platforms on brand new or second-hand luxury goods purchase intentions among U.S. Gen Z consumers. International Journal of Fashion Design, Technology, and Education (2022)
Yu, U. Exploring effects of self-evaluative and motivational schemas in appearance on advertising effectiveness in fashion ads. Clothing and Textiles Research Journal (2022): First published online on July 9, https://doi.org/10.1177/0887302X20937793.
Johnson, K., & Yu, U. A systematic review of research on self-sexualization. Clothing and Textiles Research Journal (2021)
Gam, H., Yu, U., & Yang, S. The effect of health consciousness on purchase intention of environmentally sustainable textile furnishing products. Family and Consumer Sciences Research Journal 49.1 (2020): 84-100.
Examining the Unified Theory of Acceptance and Use of Technology towards the Application of Collaborative Robots in Garment Factories in Vietnam. International Textile and Apparel Association (ITAA) 77th Annual Conference. International Textiles and Apparel Association. (2022)
Identifying effects of social media, bandwagon, and need for uniqueness on millennial and Gen Z consumers’ luxury brand shopping. International Conference on Clothing and Textiles. International Conference on Clothing and Textiles. (2022)
Media portrayal of female characteristics within Disney movies influencing children's body image. International Textile and Apparel Association (ITAA) 77th Annual Conference. International Textiles and Apparel Association. (2022)
Case study of durability, abrasion resistance, and color fastness pertaining to crocking and frosting on coated fabrics and faux leathers. ITAA 76th Annual Conference. International Textiles and Apparel Association. (2021)
A case study of colorfastness of waterless dyed fabrics sustainable for the environment. ITAA 75th Annual Conference. International Textiles and Apparel Association. (2020)
A systematic review of research on self-sexualization. ITAA 75th Annual Conference. International Textiles and Apparel Association. (2020)
Identifying consumers’ shopping orientations of green textile furnishing products. ITAA 75th Annual Conference. International Textiles and Apparel Association. (2020)
A comprehensive case study of the wearability of fabric made from milk proteins. ITAA 74th Annual Conference. International Textiles and Apparel Association. (2019)
Discrepancies of multi-dimensional attitudes and need for uniqueness between purchasers and non-purchasers of luxury fashion goods: Findings from young adult consumers in the U.S.. The 6th International Conference on Advanced Management Science. (2019)
Either bandwagon effect or need for uniqueness? Motivational factors driving young adult consumers’ luxury brand purchases. The 2019 Academy of Marketing Science (AMS) Annual Conference. Academy of Marketing Science. (2019)
Development of an advanced-level textile science curriculum. Cotton Incorporated. Other. (2022)
Investigation of factors influencing user adoption of wearable technology. College of Applied Science and Technology, Illinois State University. Illinois State University. (2022)
Development of an advanced-level textile science curriculum (Awarded, but funding was cancelled by PI because of PI's unavailability to perform the grant project due to a family emergency outside of the U.S.). Cotton Incorporated. Other. (2021)
Utilizing Sourcing Simulator Software to teach merchandiseplanning and analysis in an advanced merchandising course. College of Applied Science and Technology, Illinois State University. Illinois State University. (2014)
Investigating the effects of virtual product experience on product performance risk in online apparel shopping. College of Applied Science and Technology, Illinois State University. Illinois State University. (2012)
