Dr. Ui-Jeen Yu

Professor of Fashion Design and Merchandising

Family and Consumer Sciences

Office

TUR Turner Hall 203K

Office Phone

(309) 438-4680office
phone

uyu@ilstu.eduemail

About
Education
Awards & Honors
Research

Biography

Dr. Ui-Jeen Yu has been a faculty member of the Family and Consumer Sciences since 2009 and is currently a professor in the Fashion Design and Merchandising program. With a background in Fashion Design from Sungkyunkwan University in Seoul, South Korea, Dr. Yu spent 11 years as a merchandiser at SK Chemicals, Huvis, and Li & Fung in Seoul before transitioning into academia. She earned both her M.S. and Ph.D. in Textiles and Clothing, with a minor in Statistics, from Iowa State University. Dr. Yu has taught a variety of courses, including fashion trend and industry analysis, advanced merchandising, textile science at both basic and advanced levels, as well as courses on the social and psychological aspects of clothing, modern fashion history, and cultural diversity in dress. Outside the classroom, she is an active member of several professional organizations, including the International Textile and Apparel Association (ITAA), the American Association of Family and Consumer Sciences (AAFCS), and the Academy of Marketing Science (AMS).

Current Courses

FCS 371.001 Advanced Merchandising

FCS 471.001 Advanced Merchandising

FCS 427.091 Clothing and Behavior

FCS 226.001 Fashion Trend & Industry Analysis

FCS 499.017 Independent Research For The Master's Thesis

FCS 400.017 Independent Study

FCS 398.017 Professional Practice: Fashion Design and Merchandising

FCS 291.017 Undergraduate Teaching Experiences In Family And Consumer Sciences

FCS 323.001 Advanced Textiles

FCS 323.002 Advanced Textiles

FCS 423.001 Advanced Textiles

FCS 423.002 Advanced Textiles

FCS 327.001 Clothing And Behavior

FCS 427.001 Clothing and Behavior

FCS 226.001 Fashion Trend & Industry Analysis

FCS 499.017 Independent Research For The Master's Thesis

FCS 400.017 Independent Study

FCS 398.001 Professional Practice: Fashion Design and Merchandising

FCS 398.001 Professional Practice: FCS

FCS 291.017 Undergraduate Teaching Experiences In Family And Consumer Sciences

Research Interests & Areas

Financial analysis of merchandising performance, fashion retailing technology, luxury brand marketing, wearable technology, sustainability, and social and psychological aspects of clothing and behavior

Ph D Textiles and Clothing, Statistics in Minor

Iowa State University

Ames, IA

MS Textiles and Clothing

Iowa State University

Ames, IA

BA Fashion Design

Sungkyunkwan University

Seoul, Korea

Outstanding Reviewer Award for Clothing and Textiles Research Journal in 2020-2021

International Textile and Apparel Association

2021

2020 FCSRJ Best Paper Award in Apparel, Textiles, and Merchandising

American Association of Family and Consumer Sciences

2021

2018 FCSRJ Best Paper Award in Apparel, Textiles, and Merchandising

Amercian Association of Family and Consumer Sciences

2019

Department Outstanding Research Award

College of Applied Science and Technology, Illinois State University

2012

Lois Dickey Fellowship

International Textile and Apparel Association

2009

Helen G. Easter FCS Graduate Scholarship

College of Human Sciences, Iowa State University

2008

Grants & Contracts

Development of an advanced-level textile science curriculum. Cotton Incorporated. Other. (2022)

Investigation of factors influencing user adoption of wearable technology. College of Applied Science and Technology, Illinois State University. Illinois State University. (2022)

Development of an advanced-level textile science curriculum (Awarded, but funding was cancelled by PI because of PI's unavailability to perform the grant project due to a family emergency outside of the U.S.). Cotton Incorporated. Other. (2021)

Utilizing Sourcing Simulator Software to teach merchandiseplanning and analysis in an advanced merchandising course. College of Applied Science and Technology, Illinois State University. Illinois State University. (2014)

Investigating the effects of virtual product experience on product performance risk in online apparel shopping. College of Applied Science and Technology, Illinois State University. Illinois State University. (2012)

Performances and Exhibits

Chrysanthemum Blooming, creating a zero-waste cloak adorned with meticulously crafted chrysanthemum motifs and a voluminous ruffled skirt made from repurposed fabric scraps.
Linh Ho, Jin-Hee Nam, Ui-Jeen Yu
July 12 2024 - July 13 2024

Movement of dandelions, crafted using upcycled fabrics for a blouse and a skirt to emphasize sustainability.
Linh Ho, Jin-Hee Nam, Ui-Jeen Yu
July 12 2024 - July 13 2024

Conference Proceeding

Johnson , M., & Yu, U. Investigating Wrinkle Resistance of Cotton and Cotton Blended Fabrics in Relation to A Non-Formaldehyde Durable Press Finish. International Textile and Apparel Association (2023)

Loth, M., Watson, E., Orbegozo, S., Vonachen, A., Buhr, J., & Yu, U. Case Study of Wrinkle Resistance with a Durable Press Finish. International Textile and Apparel Association (2023)

Tellez, C., Watson, E., Ayedun, K., Kokenes, S., Calson, A., & Yu, U. Media Portrayal of Female Models’ Sexuality and Ethnicity in Fashion Advertisements. International Textile and Apparel Association (2023)

Blasko, K., Pohlman, M., Ayedun, K., Spoerer, M., Strassheim, S., & Yu, U. Media portrayal of female characteristics within Disney movies influencing children's body image. International Textile and Apparel Association (2022)

Nguyen, K., Ma, Y., Yu, U., Spaulding, A., & Nguyen, T. Examining the Unified Theory of Acceptance and Use of Technology towards the Application of Collaborative Robots in Garment Factories in Vietnam. International Textile and Apparel Association (2022)

Journal Article

Jonhson, M., & Yu, U. Investigating wrinkle resistance of cotton and cotton Blended fabrics in relation to a non-formaldehyde durable press finish.. Journal of Textile Science and Fashion Technology (2023)

Cho, E., Kim-Vick, J., & Yu, U. Unveiling motivations for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect. International Journal of Fashion Design, Technology and Education (2022)

Kim-Vick, J., & Yu, U. Impact of digital resale platforms on brand new or second-hand luxury goods purchase intentions among U.S. Gen Z consumers. International Journal of Fashion Design, Technology, and Education (2022)

Yu, U. Exploring effects of self-evaluative and motivational schemas in appearance on advertising effectiveness in fashion ads. Clothing and Textiles Research Journal (2022): First published online on July 9, https://doi.org/10.1177/0887302X20937793.

Johnson, K., & Yu, U. A systematic review of research on self-sexualization. Clothing and Textiles Research Journal (2021)

Presentations

Investigating consumer perceptions of price, quality, and value as antecedents of adopting wearable technology products among Gen Z.. 24th International Conference on Clothing and Textiles, Jeju, South Korea. The Korean Society of Clothing and Textiles. (2024)

Case Study of Wrinkle Resistance with a Durable Press Finish. International Textile and Apparel Association (ITAA) 78th Annual Conference. International Textiles and Apparel Association. (2023)

Investigating Wrinkle Resistance of Cotton and Cotton Blended Fabrics in Relation to A Non-Formaldehyde Durable Press Finish. International Textile and Apparel Association (ITAA) 78th Annual Conference. International Textiles and Apparel Association. (2023)

Media Portrayal of Female Models’ Sexuality and Ethnicity in Fashion Advertisements. International Textile and Apparel Association (ITAA) 78th Annual Conference. International Textiles and Apparel Association. (2023)

Examining the Unified Theory of Acceptance and Use of Technology towards the Application of Collaborative Robots in Garment Factories in Vietnam. International Textile and Apparel Association (ITAA) 77th Annual Conference. International Textiles and Apparel Association. (2022)

Identifying effects of social media, bandwagon, and need for uniqueness on millennial and Gen Z consumers’ luxury brand shopping. International Conference on Clothing and Textiles. International Conference on Clothing and Textiles. (2022)

Media portrayal of female characteristics within Disney movies influencing children's body image. International Textile and Apparel Association (ITAA) 77th Annual Conference. International Textiles and Apparel Association. (2022)

Case study of durability, abrasion resistance, and color fastness pertaining to crocking and frosting on coated fabrics and faux leathers. ITAA 76th Annual Conference. International Textiles and Apparel Association. (2021)

A case study of colorfastness of waterless dyed fabrics sustainable for the environment. ITAA 75th Annual Conference. International Textiles and Apparel Association. (2020)

A systematic review of research on self-sexualization. ITAA 75th Annual Conference. International Textiles and Apparel Association. (2020)