Dr. Ui-Jeen Yu
Professor of Fashion Design and Merchandising
- About
- Education
- Awards & Honors
- Selected Research
Biography
Dr. Ui-Jeen Yu has been a faculty member of the Family and Consumer Sciences since 2009 and is currently a professor in the Fashion Design and Merchandising program. With a background in Fashion Design from Sungkyunkwan University in Seoul, South Korea, Dr. Yu spent 11 years as a merchandiser at SK Chemicals, Huvis, and Li & Fung in Seoul before transitioning into academia. She earned both her M.S. and Ph.D. in Textiles and Clothing, with a minor in Statistics, from Iowa State University. Dr. Yu has taught a variety of courses, including fashion trend and industry analysis, advanced merchandising, textile science at both basic and advanced levels, as well as courses on the social and psychological aspects of clothing, modern fashion history, and cultural diversity in dress. Outside the classroom, she is an active member of several professional organizations, including the International Textile and Apparel Association (ITAA), the American Association of Family and Consumer Sciences (AAFCS), and the Academy of Marketing Science (AMS).
Current Courses
FCS 371.001 Advanced Merchandising
FCS 471.001 Advanced Merchandising
FCS 427.091 Clothing and Behavior
FCS 226.001 Fashion Trend & Industry Analysis
FCS 499.017 Independent Research For The Master's Thesis
FCS 400.017 Independent Study
FCS 398.017 Professional Practice: Fashion Design and Merchandising
FCS 291.017 Undergraduate Teaching Experiences In Family And Consumer Sciences
Research Interests & Areas
Financial analysis of merchandising performance, fashion retailing technology, luxury brand marketing, wearable technology, sustainability, and social and psychological aspects of clothing and behavior
Ph D Textiles and Clothing, Statistics in Minor
Iowa State University
Ames, IA
MS Textiles and Clothing
Iowa State University
Ames, IA
BA Fashion Design
Sungkyunkwan University
Seoul, Korea
Outstanding Reviewer Award for Clothing and Textiles Research Journal in 2020-2021
International Textile and Apparel Association
2021
2020 FCSRJ Best Paper Award in Apparel, Textiles, and Merchandising
American Association of Family and Consumer Sciences
2021
Top 10 Most Downloaded FCSRJ Articles in 2018-2019
Family and Consumer Sciences Research Journal
2020
2018 FCSRJ Best Paper Award in Apparel, Textiles, and Merchandising
Amercian Association of Family and Consumer Sciences
2019
Top 10 Most Downloaded FCSRJ Articles in 2014-2015
Family and Consumer Sciences Research Journal
2016
Top 10 Most Downloaded FCSRJ Articles in 2012-2013
Family and Consumer Sciences Research Journal
2014
Department Outstanding Research Award
College of Applied Science and Technology, Illinois State University
2012
Lois Dickey Fellowship
International Textile and Apparel Association
2009
Helen G. Easter FCS Graduate Scholarship
College of Human Sciences, Iowa State University
2008
Grants and Contracts
Development of an advanced-level textile science curriculum
Ui-Jeen Yu.
Cotton Incorporated. January 1 2022 - December 31 2022
Investigation of factors influencing user adoption of wearable technology
Ui-Jeen Yu.
College of Applied Science and Technology, Illinois State University. August 2022 - January 2024
Development of an advanced-level textile science curriculum (Awarded, but funding was cancelled by PI because of PI's unavailability to perform the grant project due to a family emergency outside of the U.S.)
Ui-Jeen Yu.
Cotton Incorporated. January 2021 - December 2021
Utilizing Sourcing Simulator Software to teach merchandiseplanning and analysis in an advanced merchandising course
Ui-Jeen Yu.
College of Applied Science and Technology, Illinois State University. August 2014 - December 2015
Investigating the effects of virtual product experience on product performance risk in online apparel shopping
Ui-Jeen Yu.
College of Applied Science and Technology, Illinois State University. August 2012 - August 2012
Deconstructing Consumers’ Perception and Advertising Effectiveness of Thin-Idealized Media Images
Ui-Jeen Yu.
College of Applied Science and Technology, Illinois State University. August 2010 - August 2010
Performances and Exhibits
Chrysanthemum Blooming, creating a zero-waste cloak adorned with meticulously crafted chrysanthemum motifs and a voluminous ruffled skirt made from repurposed fabric scraps.
Linh Ho, Jin-Hee Nam, Ui-Jeen Yu.
July 12 2024 - July 13 2024
Linh Ho, Jin-Hee Nam, Ui-Jeen Yu.
July 12 2024 - July 13 2024
Movement of dandelions, crafted using upcycled fabrics for a blouse and a skirt to emphasize sustainability.
Linh Ho, Jin-Hee Nam, Ui-Jeen Yu.
July 12 2024 - July 13 2024
Linh Ho, Jin-Hee Nam, Ui-Jeen Yu.
July 12 2024 - July 13 2024
Conference Proceeding
Enhancing Fashion Brand Experience in the Metaverse: An Extended TAM Approach with Gen Z Consumers.
Linh Ho, Ui-Jeen Yu, Yoon Jin Ma, Kaitlin Bergfield.
International Textile and Apparel Association, (2025)
Exploring perceived value dimensions of wearable devices: Insights from consumer reviews on smartwatches.
Naan Ju, Ui-Jeen Yu.
The Society of Fashion and Textile Industry (SFTI), (2025)
Fashion vs. Sustainability Social Media Influencers: Expectancy Violations and Consumer Responses in Secondhand Shopping
Angie Lee, Jung-Hwan Kim, Ui-Jeen Yu, Hanna Lee.
International Textile and Apparel Association, (2025)
Identifying the multidimensional values of Gen Z consumers in adopting wearable devices: A comparison between users and non-users.
Ui-Jeen Yu, Hanna Lee, Angie Lee, Junghwan Kim.
(2025)
Is showrooming driven by consumers’ perceived risk of product performance in omnichannel shopping environments?
Ui-Jeen Yu, Hanna Lee, Angie Lee, Jung-Hwan Kim.
Global Marketing Conference, (2025)
Young consumers’ perceptions and intentions to purchase Virtual Luxury Fashion (VLF)
Hanna Lee, Angie Lee, Junghwan Kim, Ui-Jeen Yu.
Global Marketing Conference, (2025)
Case Study of Wrinkle Resistance with a Durable Press Finish
Megan Loth, Emma Watson, Sofia Orbegozo, Anna Vonachen, Jess Buhr, Ui-Jeen Yu.
International Textile and Apparel Association, (2023)
Investigating Wrinkle Resistance of Cotton and Cotton Blended Fabrics in Relation to A Non-Formaldehyde Durable Press Finish
Miranda Johnson, Ui-Jeen Yu.
International Textile and Apparel Association, (2023)
Media Portrayal of Female Models’ Sexuality and Ethnicity in Fashion Advertisements
Chantal Tellez, Emma Watson, Kehinde Ayedun, Sydney Kokenes, Allie Calson, Ui-Jeen Yu.
International Textile and Apparel Association, (2023)
Examining the Unified Theory of Acceptance and Use of Technology towards the Application of Collaborative Robots in Garment Factories in Vietnam
Kim Nguyen, Yoon Jin Ma, Ui-Jeen Yu, Aslihan Spaulding, Tuan Nguyen.
International Textile and Apparel Association, (2022)
Identifying effects of social media, bandwagon, and need for uniqueness on millennial and Gen Z consumers’ luxury brand shopping
Ui-Jeen Yu, Eunjoo Cho, Jihyun Kim-Vick.
International Textile and Apparel Association, (2022)
Media portrayal of female characteristics within Disney movies influencing children's body image
Kaitlyn Blasko, Mary Pohlman, Kehinde Ayedun, Mollie Spoerer, Savannah Strassheim, Ui-Jeen Yu.
International Textile and Apparel Association, (2022)
Case study of durability, abrasion resistance, and color fastness pertaining to crocking and frosting on coated fabrics and faux leathers
Haley Parks, Ui-Jeen Yu, Meara Walsh.
International Textile and Apparel Association, (2021)
A case study of colorfastness of waterless dyed fabrics sustainable for the environment
Maddy Zitkus, Bre Lowe, Brianna Voss, Tanaijiah Fields, Sigourney Porter, Ui-Jeen Yu.
International Textile and Apparel Association, (2020)
A systematic review of research on self-sexualization
Kim K. P. Johnson, Ui-Jeen Yu.
International Textile and Apparel Association, (2020)
Identifying consumers’ shopping orientations of green textile furnishing products
Ui-Jeen Yu, Hae Jin Gam, Somang Yang.
International Textile and Apparel Association, (2020)
A comprehensive case study of the wearability of fabric made from milk proteins
Cameron Parks, Daisy Oregon, Nicole Hassels, Alexis Werneke.
International Textile and Apparel Association, (2019)
Discrepancies of multi-dimensional attitudes and need for uniqueness between purchasers and non-purchasers of luxury fashion goods: Findings from young adult consumers in the U.S.
Jihyun Kim, Eunjoo Cho, Ui-Jeen Yu.
The 6th International Conference on Advanced Management Science, (2019)
Either bandwagon effect or need for uniqueness?: Motivational factors driving young adult consumers’ luxury brand purchases
Eunjoo Cho, Ui-Jeen Yu, Jihyun Kim.
The 2019 Academy of Marketing Science (AMS) Annual Conference., (2019)
Examination of Sorona® characteristics in blended fabrics through testing durability, abrasion resistance, wrinkle recovery, and dimensional stability
Alyssa Minder, Ui-Jeen Yu.
International Textile and Apparel Association, (2019)
Examination of information sources for millennial consumers’ luxury brand consumption
Ui-Jeen Yu, Eunjoo Cho, Jihyun Kim.
The 2019 Global Fashion Management Conference, (2019)
Exploring an antecedent role of health consciousness on consumers' purchase intention of green textile furnishing products in context with theory of planned behavior
Hae Jin Gam, Ui-Jeen Yu, Somang Yang.
International Textile and Apparel Association, (2019)
Exploring effects of self-evaluative and motivational schema in appearance on advertising effectiveness in fashion ads
Ui-Jeen Yu.
International Textile and Apparel Association, (2019)
Representation of aging women in fashion and non-fashion advertisements
Abby DeWane, Marissa Wuethrich, Katie Cavanaugh, Emma Walton, Mackenzie Brown, Claire VanDerGinst, Ui-Jeen Yu.
International Textile and Apparel Association, (2018)
Colorfastness of naturally-dyed fabrics using contact dyeing method
Lauren Barker, Paulina Wietocha, Evelyn Ekstrom, Ashya Winter, Ui-Jeen Yu.
International Textile and Apparel Association, (2017)
Presentations
Enhancing fashion brand experience in the Metaverse: An extended TAM Approach with Gen Z consumers.
Linh Ho, Ui-Jeen Yu, Yoon Jin Ma, Kaitlin Bergfield.
2025 International Textile and Apparel Association (ITAA), St. Louis, MO, November, 2025
Fashion vs. sustainability social media influencers: Expectancy violations and consumer responses in secondhand shopping
Angie Lee, Jung-Hwan Kim, Ui-Jeen Yu, Hanna Lee.
2025 International Textile and Apparel Association (ITAA), St. Louis, MO, November, 2025
Identifying the multidimensional values of Gen Z consumers in adopting wearable devices: A comparison between users and non-users.
Ui-Jeen Yu, Hanna Lee, Angie Lee, Jung-Hwan Kim.
2025 Global Marketing Conference Annual Conference at Hong Kong, Hong Kong, July, 2025
Is showrooming driven by consumers’ perceived risk of product performance in omnichannel shopping environments?
Ui-Jeen Yu, Hanna Lee, Angie Lee, Jung-Hwan Kim.
2025 Global Marketing Conference Annual Conference at Hong Kong, Hong Kong, July, 2025
Young consumers’ perceptions and intentions to purchase Virtual Luxury Fashion (VLF).
Hanna Lee, Angie Lee, Jung-Hwan Kim, Ui-Jeen Yu.
2025 Global Marketing Conference Annual Conference at Hong Kong, Hong Kong, July, 2025
Exploring Perceived Value Dimensions of Wearable Devices: Insights from Consumer Reviews on Smartwatches.
Naan Ju, Ui-Jeen Yu.
2025 The Society of Fashion and Textile Industry (SFTI) Annual Conference, Seoul, South Korea, May 24, 2025
Investigating consumer perceptions of price, quality, and value as antecedents of adopting wearable technology products among Gen Z.
Ui-Jeen Yu.
24th International Conference on Clothing and Textiles, Jeju, South Korea, Online, May, 2024
Case Study of Wrinkle Resistance with a Durable Press Finish
Megan Loth, Sofia Orbegozo, Anna Vonachen, Jess Buhr, Ui-Jeen Yu.
International Textile and Apparel Association (ITAA) 78th Annual Conference, Baltimore, Maryland, November, 2023
Investigating Wrinkle Resistance of Cotton and Cotton Blended Fabrics in Relation to A Non-Formaldehyde Durable Press Finish
Miranda Johnson, Ui-Jeen Yu.
International Textile and Apparel Association (ITAA) 78th Annual Conference, Baltimore, Maryland, November, 2023
Media Portrayal of Female Models’ Sexuality and Ethnicity in Fashion Advertisements
Chantal Tellez, Emma Watson, Sydney Kokenes, Allie Calson, Ui-Jeen Yu.
International Textile and Apparel Association (ITAA) 78th Annual Conference, Baltimore, Maryland, November, 2023
Examining the Unified Theory of Acceptance and Use of Technology towards the Application of Collaborative Robots in Garment Factories in Vietnam
Kim Nguyen, Yoon Jin Ma, Ui-Jeen Yu, Aslihan Spaulding, Tuan Nguyen.
International Textile and Apparel Association (ITAA) 77th Annual Conference, Denver, Colorado, October, 2022
Media portrayal of female characteristics within Disney movies influencing children's body image
Kaitlyn Blasko, Mary Pohlman, Kehinde Ayedun, Mollie Spoerer, Savannah Strassheim, Ui-Jeen Yu.
International Textile and Apparel Association (ITAA) 77th Annual Conference, Denver, Colorado, October, 2022
Identifying effects of social media, bandwagon, and need for uniqueness on millennial and Gen Z consumers’ luxury brand shopping
Ui-Jeen Yu, Eunjoo Cho, Jihyun Kim-Vick.
International Conference on Clothing and Textiles, Seoul, South Korea, May, 2022
Case study of durability, abrasion resistance, and color fastness pertaining to crocking and frosting on coated fabrics and faux leathers
Haley Parks, Ui-Jeen Yu, Meara Walsh.
ITAA 76th Annual Conference, Online, November 4, 2021
A case study of colorfastness of waterless dyed fabrics sustainable for the environment
Maddy Zitkus, Bre Lowe, Brianna Voss, Tanaijiah Fields, Sigourney Porter, Ui-Jeen Yu.
ITAA 75th Annual Conference, Online, November 19, 2020
Identifying consumers’ shopping orientations of green textile furnishing products
Ui-Jeen Yu, Hae Jin Gam, Somang Yang.
ITAA 75th Annual Conference, Online, November 19, 2020
A systematic review of research on self-sexualization
Kim K. P. Johnson, Ui-Jeen Yu.
ITAA 75th Annual Conference, Online, November 18, 2020
A comprehensive case study of the wearability of fabric made from milk proteins
Cameron Parks, Daisy Oregon, Nicole Hassels, Alexis Werneke, Ui-Jeen Yu.
ITAA 74th Annual Conference, Las Vegas, NV, October 27, 2019
Examination of Sorona® characteristics in blended fabrics through testing durability, abrasion resistance, wrinkle recovery, and dimensional stability
Alyssa Minder, Ui-Jeen Yu.
ITAA 74th Annual Conference, Las Vegas, NV, October 27, 2019
Exploring an antecedent role of health consciousness on consumers' purchase intention of green textile furnishing products in context with theory of planned behavior
Hae Jin Gam, Ui-Jeen Yu, Somang Yang.
ITAA 74th Annual Conference, Las Vegas, NV, October 27, 2019
Exploring effects of self-evaluative and motivational schema in appearance on advertising effectiveness in fashion ads
Ui-Jeen Yu.
ITAA 74th Annual Conference, Las Vegas, NV, October 27, 2019
Examination of information sources for millennial consumers’ luxury brand consumption
Ui-Jeen Yu, Eunjoo Cho, Jihyun Kim.
The 2019 Global Fashion Management Conference, Paris, France, July 12, 2019
Discrepancies of multi-dimensional attitudes and need for uniqueness between purchasers and non-purchasers of luxury fashion goods: Findings from young adult consumers in the U.S.
Jihyun Kim, Eunjoo Cho, Ui-Jeen Yu.
The 6th International Conference on Advanced Management Science, Milan, Italy, July 12, 2019
Either bandwagon effect or need for uniqueness? Motivational factors driving young adult consumers’ luxury brand purchases
Eunjoo Cho, Ui-Jeen Yu, Jihyun Kim.
The 2019 Academy of Marketing Science (AMS) Annual Conference, Vancouver, Canada, May, 2019
Representation of aging women in fashion and non - fashion advertisements
Abby DeWane, Marissa Wuethrich, Katie Cavanaugh, Emma Walton, Mackenzie Brown, Claire VanDerGinst, Ui-Jeen Yu.
ITAA 73rd Annual Conference, Cleveland, OH, November 9, 2018