Conference Proceeding
Johnson , M., & Yu, U. Investigating Wrinkle Resistance of Cotton and Cotton Blended Fabrics in Relation to A Non-Formaldehyde Durable Press Finish. International Textile and Apparel Association (2023)
Loth, M., Watson, E., Orbegozo, S., Vonachen, A., Buhr, J., & Yu, U. Case Study of Wrinkle Resistance with a Durable Press Finish. International Textile and Apparel Association (2023)
Tellez, C., Watson, E., Ayedun, K., Kokenes, S., Calson, A., & Yu, U. Media Portrayal of Female Models’ Sexuality and Ethnicity in Fashion Advertisements. International Textile and Apparel Association (2023)
Blasko, K., Pohlman, M., Ayedun, K., Spoerer, M., Strassheim, S., & Yu, U. Media portrayal of female characteristics within Disney movies influencing children's body image. International Textile and Apparel Association (2022)
Nguyen, K., Ma, Y., Yu, U., Spaulding, A., & Nguyen, T. Examining the Unified Theory of Acceptance and Use of Technology towards the Application of Collaborative Robots in Garment Factories in Vietnam. International Textile and Apparel Association (2022)
Journal Article
Jonhson, M., & Yu, U. Investigating wrinkle resistance of cotton and cotton Blended fabrics in relation to a non-formaldehyde durable press finish.. Journal of Textile Science and Fashion Technology (2023)
Cho, E., Kim-Vick, J., & Yu, U. Unveiling motivations for luxury fashion purchase among Gen Z consumers: need for uniqueness versus bandwagon effect. International Journal of Fashion Design, Technology and Education (2022)
Kim-Vick, J., & Yu, U. Impact of digital resale platforms on brand new or second-hand luxury goods purchase intentions among U.S. Gen Z consumers. International Journal of Fashion Design, Technology, and Education (2022)
Yu, U. Exploring effects of self-evaluative and motivational schemas in appearance on advertising effectiveness in fashion ads. Clothing and Textiles Research Journal (2022): First published online on July 9, https://doi.org/10.1177/0887302X20937793.
Johnson, K., & Yu, U. A systematic review of research on self-sexualization. Clothing and Textiles Research Journal (2021)
Investigating consumer perceptions of price, quality, and value as antecedents of adopting wearable technology products among Gen Z.. 24th International Conference on Clothing and Textiles, Jeju, South Korea. The Korean Society of Clothing and Textiles. (2024)
Case Study of Wrinkle Resistance with a Durable Press Finish. International Textile and Apparel Association (ITAA) 78th Annual Conference. International Textiles and Apparel Association. (2023)
Investigating Wrinkle Resistance of Cotton and Cotton Blended Fabrics in Relation to A Non-Formaldehyde Durable Press Finish. International Textile and Apparel Association (ITAA) 78th Annual Conference. International Textiles and Apparel Association. (2023)
Media Portrayal of Female Models’ Sexuality and Ethnicity in Fashion Advertisements. International Textile and Apparel Association (ITAA) 78th Annual Conference. International Textiles and Apparel Association. (2023)
Examining the Unified Theory of Acceptance and Use of Technology towards the Application of Collaborative Robots in Garment Factories in Vietnam. International Textile and Apparel Association (ITAA) 77th Annual Conference. International Textiles and Apparel Association. (2022)
Identifying effects of social media, bandwagon, and need for uniqueness on millennial and Gen Z consumers’ luxury brand shopping. International Conference on Clothing and Textiles. International Conference on Clothing and Textiles. (2022)
Media portrayal of female characteristics within Disney movies influencing children's body image. International Textile and Apparel Association (ITAA) 77th Annual Conference. International Textiles and Apparel Association. (2022)
Case study of durability, abrasion resistance, and color fastness pertaining to crocking and frosting on coated fabrics and faux leathers. ITAA 76th Annual Conference. International Textiles and Apparel Association. (2021)
A case study of colorfastness of waterless dyed fabrics sustainable for the environment. ITAA 75th Annual Conference. International Textiles and Apparel Association. (2020)
A systematic review of research on self-sexualization. ITAA 75th Annual Conference. International Textiles and Apparel Association. (2020)
Development of an advanced-level textile science curriculum. Cotton Incorporated. Other. (2022)
Investigation of factors influencing user adoption of wearable technology. College of Applied Science and Technology, Illinois State University. Illinois State University. (2022)
Development of an advanced-level textile science curriculum (Awarded, but funding was cancelled by PI because of PI's unavailability to perform the grant project due to a family emergency outside of the U.S.). Cotton Incorporated. Other. (2021)
Utilizing Sourcing Simulator Software to teach merchandiseplanning and analysis in an advanced merchandising course. College of Applied Science and Technology, Illinois State University. Illinois State University. (2014)
Investigating the effects of virtual product experience on product performance risk in online apparel shopping. College of Applied Science and Technology, Illinois State University. Illinois State University. (2012)
