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Dr. Catherine Sun

Assistant Professor Fashion Design & Merchandising
Office
TUR Turner Hall 110
  • About
  • Education
  • Awards & Honors
  • Selected Research

Biography

Dr. Catherine Sun is an Assistant Professor in the Fashion Design and Merchandising program in the Department of Family and Consumer Sciences. She earned her Ph.D. in Human Environmental Sciences with an emphasis in Textile and Apparel Management from the University of Missouri. She also holds a Master of Science in Fashion and Luxury Management from SKEMA Business School in France and a Master of Economics in Finance from the University of International Business and Economics in China. Previously, Dr. Sun served as an Assistant Teaching Professor at the Beijing Institute of Fashion Technology and has six years of professional experience in the fashion retail industry as a retail trainer, fashion buyer, and merchandiser.

Current Courses

FCS 379.001 Fashion Retailing

FCS 479.001 Fashion Retailing

FCS 225.001 Textiles

FCS 225.002 Textiles

FCS 225.003 Textiles

Teaching Interests & Areas

Dr. Catherine Sun believes in promoting students’ human capital and career readiness by equipping them with the competencies needed to address real-world challenges and inspiring them to become positive change agents. Her teaching strategy emphasizes inclusivity to foster student autonomy and independence, integrates industry-oriented technology into course content and pedagogical practice, and promotes collaborative problem-solving skills to help students meet both industry and professional needs.

Research Interests & Areas

Dr. Catherine Sun’s primary research focuses on technology-integrated fashion supply chain management. Her overall research goal is to promote human capital and workforce development through human–technology interaction in the fashion supply chain. The questions she aims to address include: How can we prepare people (i.e., students, the workforce, and consumers) to be proactively ready for future digitally driven change from a positive psychological perspective? What is the impact of retail technology and AI on consumer behavior and employee work performance and well-being, and in what ways does this occur? How do fashion business organizations engage in technology-integrated change management and foster digital readiness at the individual, organizational, and technological levels to enhance transformation maturity and performance? In what ways does human–technology interaction influence human capital development cognitively, emotionally, and intentionally? Her current specific research topics include change management and digital readiness within fashion business organizations, AI-powered workforce development, retail automation technology, digital and AI literacy and competency, and AI-integrated teaching and learning research. She utilizes a mixed-method and multi-method approach in her research.

PhD Human Environmental Sciences, Emphasis in Textile and Apparel Management

University of Missouri

MS Finance

University of International Business and Economics
Beijing, China

MS Fashion and Luxury Management

SKEMA Business School
Nice, France

BBA International Apparel Marketing

Beijing Institute of Fashion Technology
Beijing, China

BE Clothing Design and Engineering

Beijing Institute of Fashion Technology
Beijing, China

1st Place winner, Nancy Rutherford Teaching Innovation Award

International Textile and Apparel Association (ITAA), USA
2025

Paper of Distinction Award  in the Pedagogy and Professional Development Track

International Textile and Apparel Association (ITAA)
2025

Excellent in Teaching Award

Graduate Professional Councils, University of Missouri
2025

Conference Proceeding

Advancing Students’ Generative AI Literacy: A Fashion Merchandising Toolkit and Teaching Guide
Xun (Catherine) Sun, Li Zhao, Jia Wu.
International Textile and Apparel Association Conference, Iowa State University Digital Press, (2026), 10.31274/itaa.21488
Developing a Consumer Insights Learning Module to Enhance Fashion Students’ Digital Data Literacy
Li Zhao, Xun (Catherine) Sun, Michael Williams, Caroline Kopot, Jung E. Ha-Brookshire.
International Textile and Apparel Association Conference, Iowa State University Digital Press, (2026), 10.31274/itaa.21938
“Must-Have” or “Nice-to-Have”? Enhancing Intentional Readiness to Retail Automation in SMEs Fashion Retailers from Employees’ Perspectives
Xun (Catherine) Sun, Jung E. Ha-Brookshire.
International Textile and Apparel Association Conference, Iowa State University Digital Press, (2026), 10.31274/itaa.21486
Collective Case Study on Fashion Merchandising Course Development in the U.S. and China Higher Education Within the Digitalization Context
Xun (Catherine) Sun, Jung E. Ha-Brookshire, Caroline Kopot.
International Textile and Apparel Association Conference, Iowa State University Digital Press, (2024), 10.31274/itaa.17338
Exploring Fashion Digital Intelligence: Analysis of Knowledge Domains and Digital Competency in Fashion Merchandising
Xun (Catherine) Sun, Yuhui Jessie Liu, Li Zhao.
International Textile and Apparel Association Conference, Iowa State University Digital Press, (2024), 10.31274/itaa.17401
How Fashion Merchandising Courses Designed Within the Digitalization Context? Collective Case Study on Higher Education in the U.S. and China
Xun (Catherine) Sun, Jung E. Ha-Brookshire, Caroline Kopot, Meng Zhao.
International Textile and Apparel Association Conference, Iowa State University Digital Press, (2024), 10.31274/itaa.17339

Journal Article

Drivers and Enablers of Digital Readiness in the Fashion Industry: A Systematic Literature Review
Xun (Catherine) Sun, Jung E. Ha-Brookshire.
Clothing and Textiles Research Journal, (2025), 10.1177/0887302x241311027
Empowering Creativity of Fashion Retail Employees in Retail Automation: The Impact of Coaching Leadership and the Perceived Ease of Use.
Xun (Catherine) Sun, Joohye Hwang, Song-yi Youn.
Journal of Fashion Marketing and Management: An International Journal, 1-26, (2025), 10.1108/jfmm-12-2024-0514
How are fashion merchandising curricula designed in the digital age?–Cross-cultural case study from the TPACK perspective
Xun (Catherine) Sun, Jung Ha-Brookshire, Caroline Kopot, Meng Zhao.
International Journal of Fashion Design, Technology and Education, (2025), https://doi.org/10.1080/17543266.2024.2427769
Exploring Corporate Social Responsibility and Social Capital in Adaptive Apparel Certification Marks
Kerri McBee-Black, Xun (Catherine) Sun.
Clothing and Textiles Research Journal, (2024)
Sustainable fashion in new era: Exploring consumer resilience and goals in the post-pandemic
Joohye Hwang, Xun (Catherine) Sun, Li Zhao, Song-yi Youn.
Sustainability, (2024)

Presentations

"Must-Have" or "Nice-to-Have"? Enhancing intentional readiness to retail automation in SEMs fashion retailers from employees' perspectives
Xun (Catherine) Sun, Jung Ha-Brookshire.
International Textile and Apparel Association Annual Conference, St. Louis, Missouri, November, 2025
Advancing students’ generative AI literacy: A fashion merchandising toolkit and teaching guide
Xun (Catherine) Sun, Li Zhao, Jia Wu.
International Textile and Apparel Association Annual Conference, St. Louis, Missouri, November, 2025
Developing a consumer insights learning module to enhance fashion students’ digital data literacy
Li Zhao, Xun (Catherine) Sun, Michael Williams, Caroline Kopot, Jung Ha-Brookshire.
International Textile and Apparel Association Annual Conference, St. Louis, Missouri, November, 2025
Empowering fashion merchandising students with data analytics skills. Workshop
Li Zhao, Caroline Kopot, Xun (Catherine) Sun.
International Textile and Apparel Association Annual Conference, St. Louis, MO., November, 2025